E-Commerce for Artisans and Costume Jewelry Brands

From the lab to digital: sell your jewelry with a concrete, sustainable, and replicable strategy.

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Description

Many artisans and small costume jewelry brands are talented and creative, but they encounter significant difficulties when trying to sell online. The most common problems are:

• Not knowing how to open and manage a digital store (technology, platforms, configurations).
• Failure to communicate and promote your products (photos, descriptions, brand identity).
• Struggling to find and retain customers online (digital marketing, visibility, loyalty).

This course is designed to provide concrete solutions to these challenges. Together, we'll build your digital journey, transforming your passion for craftsmanship into an organized, sustainable, and competitive online business.

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Who is it for?

• Artisans and creatives who want to transform their creations into a real digital business
• Small costume jewelry brands that want to expand beyond local channels or markets
• Fashion and craft industry professionals who want to acquire digital skills to grow.

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Course objectives

• Learn how to create and configure a professional e-commerce site, without technical barriers.
• Know how to best describe, photograph and present your products, enhancing their uniqueness and quality
• Define a digital marketing plan to attract customers, generate sales, and build customer loyalty.

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Educational program (20 hours)

Module 1 – Where and How to Sell? Choosing the Right Platform (3 hours)

• Etsy, Shopify, Instagram Shop: pros and cons for a costume jewelry brand.
• How to understand where YOUR customers are.
• Mini Check: Which Platform Is Right for You?

Module 2 – Product photography and presentation (3 hours)

• Low-budget techniques for bright, professional photos.
• Backdrops, props and styling for jewelry.
• Write product descriptions that excite and sell.

Module 3 – Prices, margins and sales strategies (3 hours)

• How to calculate the real price of a jewel.
• Pricing strategies to stand out from low-cost competitors.
• How to set up discounts and offers without devaluing your brand.

Module 4 – Visibility and Customer Acquisition (4 hours)

• SEO for artisans: How to get found on Google and Etsy.
• Waste-Free Social Media Marketing: Choose One Channel and Use It Effectively.
• Newsletters and direct contacts: building a buying community.

Module 5 – From the first sale to customer loyalty (3 hours)

• Customer care: respond to and manage concerns and complaints.
• How to turn a one-time customer into a regular customer.
• Packaging and unboxing as a marketing tool.

Module 6 – Personalized Growth Plan (4 hours)

• Create a 3-month action plan with concrete goals.
• Your e-commerce checklist: what to do now and what to plan for.
• Q&A session with case studies from attendees.

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Mode

• Live online , with the ability to review recordings.
• In person (upon request) at the Savona laboratory.

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Materials included

• Slides and practical step-by-step handouts.
• Templates for product descriptions, customer care, and launch plans.
• Case studies of successful artisans and small brands.

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Duration

18 hours total – divided into 6 modules.

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Cost

€299 (payable in one solution or in 2 installments).

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Certification

Issuance of Certificate of Attendance .