Storytelling & Jewelry Marketing Course

Learn to tell the story of your collections, write emotional copy, and communicate your brand effectively.

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Description

A costume jewelry brand doesn't live on design alone: ​​what makes it unique is the story it tells.
This course will teach you how to transform your passion into a narrative capable of exciting and winning over customers, thanks to storytelling and emotional marketing techniques.

Through practical exercises and case studies, you will learn to:

• write product descriptions that sell;
• tell your collection story in a coherent and captivating way;
• develop communication that strengthens the brand identity;
• use digital channels to spread your story and attract the right audience.

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Who is it for?

• Designers and creatives who want to enhance their costume jewelry collections;
• Hobbyists and craftsmen who want to communicate professionally;
• Fashion and accessories industry professionals who want to learn more about storytelling and marketing techniques.

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Course objectives

• Create an authentic and coherent narrative for the costume jewelry brand;
• Write emotional texts for collections and products;
• Learn emotional marketing strategies;
• Strengthen the brand's digital and social communications.

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Program and teaching modules (total 15 hours)

1. Storytelling Fundamentals for Costume Jewelry – 2 hours
2. Brand Narrative Identity – 3 hours
3. Writing Emotional Product Descriptions – 2 hours
4. Emotional Marketing and Branding – 3 hours
5. Digital Storytelling and Social Media – 3 hours
6. Creating the Communication Plan – 2 hours

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Mode

• Live online with recordings available.
• In person (upon request) at the laboratory.

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Materials included

• Slides and digital handouts;
• Templates for descriptive texts and editorial plan;
• Examples and case studies of successful brands.

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Duration

15 hours total – divided into 6 modules.

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Cost

€290 (payable in one solution or in 2 installments).

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Certification

At the end, a Certificate of Attendance is issued.