Starting a Costume Jewelry Brand

From naming to positioning: create an authentic and competitive brand.

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Description

Want to turn your passion for costume jewelry into a recognizable and competitive brand?
This course is designed for those who want to start a business in the fashion jewelry sector, building a solid strategy that goes beyond creativity.

Through a practical and structured path, you will learn to:

• define your brand identity;
• identify your target and position yourself on the market;
• choose a coherent and memorable name;
• develop an effective communications and distribution strategy.

At the end of the course, you will have a brand strategy plan ready to be put into practice.

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Who is it for?

• Designers and creatives who want to launch their own costume jewelry brand;
• Hobbyists and enthusiasts who want to turn their passion into a profession;
• Fashion industry professionals who want to delve deeper into branding and positioning.

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Course objectives

• Acquire branding skills applied to costume jewelry;
• Build a coherent visual and narrative identity;
• Define a sustainable marketing and sales plan;
• Understand how to distribute and sell your products across physical and digital channels.

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Program and teaching modules (total 20 hours)

1. Introduction to the Costume Jewelry Brand – 2 hours
2. Naming, Logo and Visual Identity – 4 hours
3. Target Analysis and Positioning – 3 hours
4. Branding and Storytelling Strategies – 3 hours
5. Sales and Distribution Channels – 3 hours
6. Digital Communication and Social Media – 3 hours
7. Brand Launch Plan Development – ​​2 hours

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Mode

• Live online and with recordings available.
• In person (upon request) at the laboratory.

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Materials included

• Slides and digital handouts;
• Template for naming, brand identity and marketing plan;
• Case studies of successful brands.

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Duration

20 hours total – divided into 7 modules.

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Cost

€390 (payable in one solution or in 2 installments).

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Certification

At the end, a Certificate of Attendance is issued.