Why I'm opening a temporary store in Albissola Marina

There's one thing algorithms will never understand:
the moment when you wear a jewel and feel that it resembles you, that it belongs to you, that it represents you.

I chose to open a Temporary Store in Albissola Marina because I needed reality, not likes.
Of bodies that touch, eyes that meet, words that don't pass through a screen.
I wanted a place where my jewelry could breathe outside of the digital cage.
A place where you can walk in and say “this is me” without any filters.

Why Albissola?

Because it's not Milan, nor Rome, nor Paris.
It's rough, authentic, artistic.
It's the kind of place where the sea scratches and art gets your hands dirty.
And if there's a place to wear jewels that don't ask permission to shine , it's this.

It's not a boutique. It's a declaration of freedom.

A war against normality. Against "it's always been done this way."
The Temporary Store is my way of saying:
“I’m here. If you’re here, come in.”

Here nobody tells you what you can wear.
Here we dare. We try. We change.
We play with chains, magnets, semiprecious stones and identities.
And you understand that the only style that matters is the one you decide on.

I don't want you to come and buy.

I want you to come and see yourself and recognize yourself as powerful. Wild. True.
To rediscover the freedom to wear who you are.
Because these jewels are not accessories.
They are acts of rebellion disguised as beauty.

I want you to come. But not to buy.

I want you to come and look at yourself in the mirror and recognize yourself as a rebel .
To play with transformations.
Because your style doesn't have to suit anyone, least of all me.
My jewels exist to be shaped by you.

I am waiting for you!

📍 From April 19 to May 4, 2025, in Corso Baldovino Bigliati – Albissola Marina
🖤 ​​In front of the Sole Luna Beach Club. Inside: chains that tell stories and Calamita® Jewels that don't ask for permission.

See you there.
Just bring yourself. We'll figure out the rest together.

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